Bit by bit over the past five years I’ve been dismantling what took me over fifteen years to create. 

This hasn’t been an easy journey yet it was absolutely necessary to create space for what I want going forward

Every entrepreneur I follow online has a mailing list and every entrepreneur says this is the foundation of any business. 

Because of this, they all give the same advice – start a mailing list, develop the discipline to write to your community regularly, nurture your community and engage with them. 

I ignored this advice for over ten years! 

It was never the right time for me to set up a mailing list, I never had enough time to learn how, I didn’t believe I would have the discipline to write regular emails, I didn’t think anyone would read them – I literally held myself back from what I needed to do for over ten years! 

At the back of my mind and at the end of my to do list was ‘set up a mailing list’, yet the years went by and I did everything but set up my mailing list. 

Then in 2020 I took Natalie Sisson’s ‘Launch Your Damn Course’ – setting up my mailing was an integral part of the course and so my mailing list became my number one priority.

Thanks to Natalie’s expert guidance and patience, I set up my mailing list and five years later it is still going strong. 

• When I finally realised the importance of regular communication to my community, it became my number one focus.

• When I realised how much work and discipline is required to maintain regular communication to my community, it became my only focus – I literally stopped everything online to focus on this one email a week.

At the beginning of 2021, I set myself a goal – send a weekly email to my community, every week, no matter how busy I am, no matter how stressful or crazy life gets, I will write and send that one email. 

This might sound like a super simple goal yet this one email and the discipline to send iot every week had much to teach me. 

• My favourite thing to do is write – this one weekly email ensured I dedicated time and energy to writing. I didn’t have much discipline with my writing before yet I certainly have it now, this one weekly email has become a well-established habit and a very important part of my life. 

• This one weekly email is how I communicate with the most amazing people, people who share my passions and who like what I write – this is humbling and I am grateful to every single person who takes precious time from their day to read what I share. I am so inspired by their replies and they are a huge source of motivation for me.

• This one weekly email builds my confidence to share more about myself. This doesn’t come naturally to me but my email community is a very safe space and I’m happy to share more about myself there. Ironically the more I share about myself, the more my community shares with me. 

• This one weekly email is absolutely stress free – it tales time, discipline and patience yet it creates zero stress from sending one email a week. My goal is to continue to build my business with as little stress as this one email creates.

• Email marketing is the foundation on which any online business is built. This was the reason I set up my email platform but the above personal reasons have overtaken this by a long shot.

What is the foundation of your business?

Are you building a community who share your passions?

What has building a community taught you?

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Thanks for reading 🙏

Siobhain

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